Apple Event Recap: New iPhone, Apple Watch, and Much More

Explore the Latest Announcements from the Apple Event, Including New iPhones, Apple Watch Series 9, and More.

Sep 15, 2023 - 12:05
Feb 22, 2025 - 10:09
Apple Event Recap: New iPhone, Apple Watch, and Much More
Captured during the event.

Are you ready for a new iPhone, a new Apple Watch, and perhaps a MacBook Pro update? If you didn't have time to watch the live event, don't worry. We've summarized the most important parts of the event below.

Apple Watch Series 9

Apple has officially unveiled its latest smartwatch. The new smartwatch is powered by the new S9 chip, which the company claims is 60% faster, coupled with a 30% faster GPU. The Apple Watch Series 9 will be available for pre-order starting Tuesday before its release on September 22.

  • Internal redesign, offering improved performance and capabilities. It's the "most powerful watch chipset to date," according to Deidre Caldbeck, Apple Watch Product Marketing Director.
  • Dictation is improved by 25%.
  • New features: access to health data with Siri; Name Drop, which allows users to share personal information with nearby users with the device; and Double Tap, which allows you to control your watch with a simple touch of your index finger and thumb on the hand where you wear the watch.
  • Ability to locate your iPhone.
  • Double brightness.
  • The company's first carbon-neutral product.
  • It's also available in pink!
  • See the watch in its natural habitat.
  • Price: Starting at $399.

Apple Watch Ultra 2

In addition to the new Series 9, the company announced an update to last year's Apple Watch Ultra this morning. The Apple Watch Ultra will be available for pre-order starting Tuesday before its release on September 22.

  • It also receives the S9 chip, can perform the double tap, has built-in Siri, and precision finding to locate your iPhone.
  • New advanced display architecture.
  • Modular Ultra - customizable watch face.
  • Power zones for data collection during exercise.
  • Record your underwater dives - #priorities.
  • Price: Starting at $799.

iPhone 15

Apple also unveiled the next generation of iPhone models. Available for pre-order on September 22 and in stores next week. Read a review.

  • Super Retina XDR and A16 Bionic chip.
  • Maximum brightness.
  • Available in two sizes - iPhone 15 and iPhone 15 Plus.
  • New contour and integrated color throughout the phone. The phone is available in five colors.
  • New advanced camera system, including 48 megapixels, automatic portrait mode, and 4K recording.
  • Easier connection with friends through location sharing.
  • Voice isolation capability.
  • Roadside assistance and emergency SOS.
  • Price: Starting at $799.

iPhone 15 Pro

The iPhone 15 is the "most Pro iPhone we've ever created," according to Apple. Available for pre-order on September 22 and in stores next week. See what the new models really look like.

  • Now available in titanium!
  • New gaming-focused software features.
  • "More repairable" rear glass.
  • The new Action button replaces the Silent mode and is now programmable.
  • Addition of the new A17 Pro chip with a three-nanometer process.
  • Pro camera features include multiple lenses, with the company claiming it's equivalent to seven camera lenses and 48 megapixels.
  • Check out this "spatial video" feature.
  • Speeds up to 10 gigabits per second.
  • No more silent mode button.
  • Price: Starting at $999.